August 18, 2008
Why Not Use Your eBook as Advertising Space?
Have you ever thought of using the eBooks you’ve created for more than just revenue stream? With a little creativity you can use your eBooks to generate you multiple streams of income
More specifically, you could actually make money by selling advertising space in the particular eBook that you’re creating.
Here is an example. You have created an eBook on how to plan a wedding on a budget. This is a multi-billion dollar industry that you are now tapping into. Do you think that some of the companies that sell products and services within this industry would be interested in having the ability to get in front of people who have just purchased a product that that particular topic?
It may seem like an obvious question to ask, but you all should ask yourself what businesses would be interested in getting in front of the audience I will be attracting? This is one of those creative questions that you should all be asking yourself regularly.
One more time. Thinking about my target audience, what businesses would be interested in having a way to get in front of them?
Once you start asking yourself this question all different businesses will come to mind. You may think of some of your competitors. You will also start to think of complimentary businesses who will want to provide their services and products to the particular market you’re marketing to by purchasing ad space in your eBook.
It is your decision how you want to layout where the ads would go. You could place them all at the end, beginning or have them scattered throughout the book. It doesn’t matter how you do it, by selling advertising within your eBook it is providing you a method of generating more revenue
You could create eBooks to add value to your current customers. Here’s a good example. I have a great list. I do not have a big email list. I have a great relationship with the people on my email list.
To maintain that relationship and provide my current costumers valuable information one thing I could do is create an eBook for them. It could summarize or give step by step directions on a subject that my email list has questions about.
Adding value to my current customers and you is what I constantly try to do, especially when they are win-win for both of us.
If you are not really sure on what to write eBooks on, just look to your target market for help. If they are asking questions, needing solutions to a situation or you can give step by step directions on how to do something, that is of great value there and will make a great eBook. This is a great way to add value to your current costumers or future customers. Combining that with selling advertising it is a great win-win for you and something you should constantly be thinking about.
If you go into any business with that mindset, combined with a little creativity, you will quickly see all kinds of hidden opportunities for profit.
May ideas come to you when you need them most.
Filed under Articles Marketing by Stu McLaren






