No matter what search engine you’re looking to optimize for, they all love one thing: original content.
Sure, you can read all the SEO forums and they’ll argue about whether duplicate content (such as unchanged PLR content) hurts your rankings or not. But let’s face it – even if the search engines include all duplicate content in their database, someone needs to rank first and someone needs to be the last on the list.
So why even fuss with that? If you’re going to use PLR content on your site, rewrite it to make it nearly 100% original. In short, use it for research purposes. And if you’re not using PLR content, then your best bet is to write high-quality, original content either yourself, or hire a reputable ghostwriter.
Remember, while this content is designed to suck in search engine traffic, at the end there will be human readers viewing it – so make sure it’s not only optimized, but entertaining and informative as well.
So how do you create content for the search engines? Simple: by paying attention to what’s called on-page optimization.
You’ve already found your keywords that you want to optimize for. Now what you need to do is create articles around these keywords. Use the keywords in the title of your article. The body of the article should include a 2% to 3% keyword density rate, meaning your keyword appears about two or three times per 100 words.
No, more is not better in this case. If you start stretching your keyword density rate upwards of 5%, two things happen. First, the article becomes stilted and hard to read. And second, the search engine bots may frown on it and assume you’re doing a little keyword spamming. So keep at the two or three percent rate to stay safe.
Notes: Ideally you should write at least a couple articles centered around a keyword. That way you have anywhere from 1000 to an average of 2000 words wrapping around those keywords.
The second thing to keep in mind is that you don’t want one article to be optimized for several keywords. I suggest you optimize an article primarily for one keyword, and only if it flows well should you consider a second keyword. If it doesn’t work, then write a new article to focus on that second keyword.
Now that you have dozens of articles written around your keywords, you need to post these on your site. Here’s the key: when you optimize your site for the search engines, you are optimizing each page individually …NOT your site as a whole. As such, you should focus on choosing one or perhaps two keywords to optimize for on each page, and certainly no more. That means you should post on article per page of your site.
The other advantage of posting one optimized article per page is that you can now optimize the page itself. For example, you need to include your keywords in the title of your page. Even though the big search engines no longer use or put much weight into the keyword meta tags, you can still include your keywords in those tags as it certainly doesn’t hurt.
In addition, you’ll want to create a navigation system that uses your keywords. In other words, the links on your own site should include your keywords as the anchor text. For example, a link on your site might be something like, “weight loss tips” (and of course that link could lead to another optimized article on an optimized web page).
Finally, you’ll want to create web page names that include your keywords. In the example above, the “weight loss tips” link might lead to www.yourdomain.com/Make-Money-Online.html. Finish off by creating a site map, and your keywords will be listed dozens of times on your site, with links pointing back to your optimized articles.
SEO Hint: Most blog platforms almost seamlessly optimize your pages for you, so posting your articles on a blog is an easy way to create optimized pages. Take a look at a popular blog and you’ll see what I mean – the blog automatically uses your keywords in it’s page names, page titles, and navigation menus. All you have to do is optimize the article and post it – your blog platform (like WordPress) will do the rest.
Filed under SEO by Winston
